Columbia City, Indiana (October 26, 2018) –
Berryman Products is pleased to announce the official sponsorship of Stevens-Miller Racing (SMR) in the ultra-competitive Trans Am TA2 category. The agreement is for the primary branding of one car as well as one of the SMR team transporters for the 2019 season.
Berryman Products Marketing Director Beau Blankenship said, “We are very excited about our partnership with SMR. This year we did a product sponsorship program in conjunction with our San Francisco Bay Area distributor USA Automotive Supply to promote our 100th anniversary and it was very successful. Later, we purchased the title rights for a car, then title rights to “The Berryman Trans Am at the Brickyard.” The combined results were well beyond our expectations. What started as a pallet of product grew to a car and the event at Indianapolis Motor Speedway. Doing a full year commitment is the natural next step and we could not be more excited.
“SMR is a great partner and SMR has gone out of their way to provide us representation at every event. Detroit, Mid-Ohio, Road America, and Watkins Glenn were all huge. Our association with team and its drivers for our 100th anniversary was a perfect match. The poster signings were amazing — we distributed more than 20,000 posters to spectators. SMR puts fans in cars, the drivers talk to people and the team goes out of its way to engage the fan. Trans Am’s open paddock is perfect for fan interaction putting us face to face with our customers and having SMR driver Ethan Wilson win Rookie of the Year with Berryman on the side of his car is icing on the cake.”
Joe Stevens, owner of Stevens-Miller Racing, said, “Working with Berryman this past year has been great. The fans love the Chemtooler and to play a role in their 100th anniversary was huge. The cars look great on the track and are instantly recognizable. From our paddock display, Beau and our team distributed thousands of team posters and Chemtooler koozies-things the fans really love. Spectators remember “Big Daddy Roth” and it’s great to see one of his Chemtooler character live on with Berryman. The Chemtooler will be a key part of our 2019 program and branding, including being nearly 20-foot tall on the side of our transporter.”
“The Trans Am paddock is a great place to do business,” Blankenship said. “Joe and his team, including his Marketing Manager Steve Sharp, go above and beyond not just for their drivers but for their sponsors and industry supporters as well. With the expanded branding, hospitality area, and paddock display, we will take our program to a new level. The transporter alone will provide a huge presence on roads coast to coast as our team travels from race to race.”
Berryman Products, based in Arlington, Texas, is a family-owned manufacturer of a variety of automotive treatments, cleaners, and solvents. Berryman Products are 100% formulated, tested, manufactured, and packaged in the USA. Berryman products is celebrating their 100th anniversary in 2018. https://www.berrymanproducts.com https://www.facebook.com/Chemtooler/
About Stevens-Miller Racing – Stevens-Miller Racing; formally known as Miller Racing, has one of the highest winning histories in Trans-Am TA2. Our staff has earned 25+ podiums, two championships, multiple Hard Charger Awards, Rookie of the year, and countless other victories big and small for our drivers. Our primary focus is always achieving the driver’s desired goals. Whether that’d be just having fun and developing driver skill or focusing on winning championships, SMR does it all and has the winning history to back it up.